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Ghostwriting for article marketing
Posted on December 27th, 2009 1 commentMany web developers prefer working with ghostwriters when they don’t have the time or the skills to write the articles themselves. What is a ghostwriter? Ghostwriters provide original web content following a hirer’s guidelines, and they retain no copyright over the materials they write. It sounds good but there are some issues that you need to be aware of before starting a collaboration for article marketing.
Hire a ghostwriter that is fluent in English!
Linguistic proficiency is what you should looked for in a ghostwriter. Native English speakers make the favorite choice, but they also are costly. Then, any written material ought to follow some technical requirements and correspond to some specifications.
Focus on keywords!
With article marketing, you need primary focus on a certain keyword so as to create search engine optimization of the content. Tell the ghostwriter whether you have any requirements related to the title and the keyword density.
Keyword density
In article marketing, the keyword density ranges between 2% and 4% for good search engine results. If the keyword count is too high, your content may be perceived as spam by the search engine, and if the keyword count is too low, the pages will be too little visible.
Word count
Most directories used for article marketing submission require a minimum word count. The best article length is between 400 and 500 words, and this works for almost any directory. Make sure the ghostwriter you work with meets this requirement, because fixing the issue later could be a problem.
Text formatting
It is not advisable to have the articles delivered in Microsoft Word format, because docs have a low compatibility with some article directories. Punctuation and symbols will often create difficulties under the circumstances. Therefore, you can save lots of time on article marketing by instructing the ghostwriter on the format in which to deliver work.
How about deadlines?
It often happens for web developers to establish a certain periodicity in the way they submit fresh content on their websites. Without new content submitted, a web site is likely to drop in Google ranking. The ghostwriter you work with should provide quality content within the specified period of time. Discuss all details prior to beginning any project, so that all aspects are clear.
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Article marketing is a great way to promote a product, service, website or blog. Article marketing means marketing yourself with articles and it’s easy to do if you know how. It gives you back links and the more backlinks you have to your website, the higher your PR will rise in the search engines.
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article marketing December 28th, 2009 at 08:19