High PageRank Still Does Matter Significantly

Not many weeks ago, WebProNews wrote a feature concerning Google discarding PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the top search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she explained. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At present, PageRank has been taken out of Google WebMaster Tools  and only appears in the Google Toolbar.

I can’t figure out why Google advises that we shouldn’t put too much weight on the information reflected in PageRank yet it is apparent to every single one that the majority of us rely on these statistics when gauging the  results of our search engine optimization and marketing strategies and since a majority acquiesce to the concept that a high PR means further popularity for our online business then, Page Rank should be given some significance when we evaluate our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ wrote in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, emphasized the outcomes of  obtaining high PR grade on  web  companies, and I  think that  many of  what he wrote  were insightful, to say the least.

Titus Hoskins argue about the outcome of a top page rank stating that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this prospective client respect emanate from? It comes from their respect of Google obviously. Titus Hoskins examined the  credibility and brand recognition Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an online marketer, Hoskins is astonished with the way Google influences the online community. Concerning this he stated, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”

I translate that to signify that if Google, gives a web-based business a high PR, then  look ahead to Google’s influence to have a positive effect on  the number of online visitors purchase from that site. So how can we prevent these  online businesses from assigning such a big importance to Google PageRank figures?

“Regardless of what Google wants to happen,” added Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that,  “still wields tremendous influence and power” and  universally,  this appreciation  has  remained true up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins wrote. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

Despite what Google has said is their opinion it is my opinion that there is still some reasons to make usage of Google’s PageRank feature. I go along with the authors quoted above, and intend to continue to use Google’s PageRank in my evaluation of my own search engine optimization endeavors as well as other people’s.

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