How to Make a Media Kit for Your Blog

When your blog has finally grown and gathered a strong enough following for you to make a bolder move towards monetizing it, that’s when you should start thinking of putting up a media kit for your site.  An essential tool for people who want to make money blogging, media kits are your very own launching pad for promoting your blog to advertisers who might want to grab a spot on your site.

If you want to start making your own media kit, there are certain guidelines you should follow.  Although media kits can come in various forms, the most effective ones all have a few crucial elements in place.  Here are a few guidelines that you can refer to when you want to start making your own media kit:

1.  Keep it simple
In the hopes of impressing advertisers, some bloggers commit the well-meaning mistake of using big words and a lot of long-winded sentences in their media kits.  But this style is ineffective, since advertisers don’t want to waste time trying to decipher what you’re saying.  Instead, keep your writing short and simple.

2.  Include your blog’s profile and stats:

Make a clear stand on what your blog is all about.   What’s the general theme that your posts are running with?  Is there a specific area within your niche that you specialize in?  What can your readers expect to get from your blog when they visit it?  These are the questions that your blog profile should be answering, since advertisers will definitely want to know more about your site and if they’re a good fit for you.  Don’t forget to include statistics that show just how many visitors you have, and how many backlinks trace back to your site.

3.  Give clear information on your ad packages:
Don’t give advertisers the runaround by being mysterious or unclear about your advertising packages.  Make sure to include information about the size of your ad space, your rates, the terms of payment, and which spots in your site are up for grabs.

4.  Create a page exclusively for it:
Don’t just make an entry and hope advertisers will notice.  Instead, make an entire page that contains nothing but your media advertising kit, and of course, all the details relevant to it.  Put up an extra tab on your site, or, if your template doesn’t enable that, create a link that will direct advertisers right where your kit is.

Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities.  This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.

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