How Does Click Fraud Affect Your PPC Advertising Campaign

You know that you’re paying money every time someone clicks on your Pay Per Click advert if you have a PPC search marketing campaign. The problem is when that someone is nothing like a buyer but you still end up paying for that person’s clicks. Click fraud is a major problem for PPC advertisers like you and you can’t just allow this to prosper in your PPC search advertising campaign.

But what is click fraud precisely? Click fraud is the practice of artificially inflating the number of clicks in PPC internet marketing campaign. Yahoo defines click fraud as clicks arising for other reasons other than the good-faith intention of an Internet user to visit a website to purchase goods or services or to obtain information. Alternatively, Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

It doesn’t matter how you define it, but click fruad means that someone is cheating you for you to pay too much for your PPC search marketing campaign than you have to. But who is that someone? Or who are they?

There are three main groups that click on PPC ads without real interest in the endorsed products. These are: (1) people who joined Google AdSense or other similar programs who click on the adverts on their own site to make a little income, (2) some unethical companies who click on the PPC adverts of competitors to boost their advertising costs, and (3) companies who hire people to click on ads on purpose.

Whether you have the best PPC management company to help you in your PPC search advertising campaign, they wouldn’t deny that click fraud may exist in your PPC campaign. In truth, as much as 50% of all click activity is deceitful, according to some web analytics companies. This means that your PPC search marketing campaign is only half as effective as it could be because of click fraud. However you musn’t just surrender on your campaign because of this.

The good thing is you can do something to prevent click fraud. The best way to lower your PPC search advertising costs is to optimize your exisitng ads and their landing pages so that they will create higher conversion rates. A qualified PPC management company can further help you preven click fraud from eating up your advertising budget because they have the right people to do just that.