Video Marketing – Is Online Video Distribution Really Necessary?

Over the last few years online video distribution has become more popular. Websites like YouTube on which you can share and view videos have millions of hits every single day. You can upload any type of video you like; it could be an experience, a holiday clip, a funny event, or even marketing and information videos. A lot of businesses now understand the value of using online videos to promote new products.

Online video distribution can be a wonderful tool if used in the right manner. By putting together a video on your business or product and uploading it to the net you will have the opportunity to reach literally millions of potential customers and clients, and usually for free.

It can be too expensive to advertise on TV, this is only affordable to the most well known companies with massive advertising budgets. Web video marketing means that even a small home business can produce a stylish video that can compete with the multinationals. It is no surprise that it is becoming more popular than other forms of media for marketing.

Press and TV will not provide such a wide exposure as online video distribution. If you do not want to hire a specialist company to create a video for you then it can easily be done yourself using free editing software and a digital camera.

Of course, before you start to make the video you need to compile a well thought out script and also choose a suitable location and set. The person who stars in or narrates your clip is also important. Then need to have a voice which is easy to comprehend and is convincing.

Most video hosting websites should also be able to provide you statistical information on the amount of people that have viewed your video and how long they spent watching it.

For instance, a national construction supply company wanted to create multiple “How To” videos for their Web site and trade shows. The videos gave visitors to their trade show booth great information about lesser known products and applications, generating a lot of interest. The videos were then used to support contractors out in the field with helpful information about how they could best utilize the products. The videos were also distributed to multiple video Web sites to enhance the optimization of their main Web site and attract new business.

The objective, the message, the audience, the viewing environment and the end-usage of your video will not only determine how it should be produced, but whether you should produce it in the first place. The best return on your video investment will occur when you take the time to answer the question “why video?”

Resource Author Francisco R. Higueras
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