How To Turn The Disadvantages Of Mobile Advertising Into Opportunity For Your Small Business

Mobile advertising has become an integral part of commercial business.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   Information like that is causing increasing numbers of small to medium businesses to include mobile advertising as part of their marketing plan. 

Mobile advertising is not the same as other forms of advertising, however, and it’s important for the small business owner to keep the disadvantages of mobile phone ads in mind when deciding on their mobile advertising strategy. 

Slow data transfer speed is the first challenge with mobile advertising.  Transfer time with some mobile devices can be quite frustrating, especially for those users who have grown up with and expect high speed Internet.  I am happy to say that technology continues  to advance, but the mobile phone advertiser still needs to be aware of this limitation of mobile advertising.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Unlike online Internet users, people using mobile phones are typically looking for an immediate answer to a question, and are not willing to be diverted by a distracting ad that is not relevant. 

Both of these challenges are currently being overcome by mobile advertisers by using SMS text messaging campaigns or mobile search engines rather than the pop ups or diversion ads favored on the Internet.   

SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).