The Affiliate Marketing Guide
What don't you know about internet marketing that is killing your business? Find out here.
-
Your Domain Name Choice is Crucial to the Success of Your Website
Posted on August 2nd, 2009 1 commentThe first step in building a website is the choice of a domain name. Whether you are a doctor, lawyer, plumber, aluminum siding salesman, or if you want to start up a website to display photos of your newborn online, the entire undertaking begins with the selection of a domain name.
Then again you might ask- “What makes the best choice of domain name?”. There are various factors to take into consideration. What I mean by that is if your site is just going to be devoted to family photos and events, domain name choice isn’t as important as it might be otherwise. Why? Because in a case like that you probably don’t really care about gaining a lot of traffic to your website, you’re really only targeting friends and family, to keep them informed. So your domain name choice in a case like that is not as crucial as it would be if you were looking for tons of traffic to the site.
So really what is most important in coosing your unique domain is the TYPE of site you want to publish. If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website. However…
What if the website is for business? What if you want it to attract attention?
It pays to have a domain name that reflects your company name and website. Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com? If you can, get your domain name exactly the same as your business, that is your best bet. Failing that, at least try to put the category of your business into the name. For example, a plumbing website should have a domain name like plumbers.com or bobtheplumber.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered. I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose. After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
Internet Marketing Aluminum Siding, Best Bet, Best Choice, Blog, Building A Website, Business Online, choosing, Domain, Domain Name, Electrical Contracting, Electrical Contractor, Email, Family Photos, Friends And Family, go, help, hosting, how, Internet, Lasting Impression, Lawyer, Money, my, name, Obscure Name, Photos Online, Plumber, Plumbing, publish, register, Relevance, site, start, start my website, start up a website, started, Target Audience, today, Traffic Website, Undertaking, up, web1 responses to “Your Domain Name Choice is Crucial to the Success of Your Website”
-
Good write-up! You’ve clearly brought out the importance of a good domain name for a business. You’ve also supported your content with relevant examples from our day-to-day lives.
Not only the choice of a good domain name but also a good domain name registrar and web host is equally important. I’ve checked out the services of most of them but found GoDaddy, LimeDomains, Yahoo! etc. quite good.
Leave a reply
The Only SEO Software I use. Keyword Research, PPC Campaign Tracking, Find Backlinks, and Page Analysis
Mary Waugh August 3rd, 2009 at 05:36